A View on SMS Advertisement market in India

The greatest misunderstanding of Advertising is “Its Costly”. For a movement, even I have to admit this truth. But there are few cheap advertising available in market. One such advertisement is SMS advertisement. Easy, Quick and personal isn’t it?

Indian SMS ad market is lacking with technology and lack of integration. An SMS ad Market had failed to understand integrated web marketing: An facebook give an advertisement of Snapdeal and flipkart that you have recently had a look.

Problem with Indian SMS Ad market

Before understanding what have to be done. We have to look at what was wrong with SMS ad in Indian market.

After introduction of tele-marketing had very few technology as compared to today, which forced them to go with “Shotgun Strategy” (or non-target advertisement) even a lean person was asked to buy a sauna belt with attractive offers which resulted in increase in number of DND activation.

This have eventually spoiled the SMS ad market. Today Web marketing information is so critical hardly More than 70% of my contact list have this activation. Which is making companies critical to function today. By DND the SMS ad market have a limited reach.

Few advantages of SMS Advertisements

1.      It's quick- can be sent within no seconds

2.      It's cheap- compared to any other form of advertising it is cheap

3.      It's interactive- Here a person can interact with the company.

SMS Advertisement market is having a less scope but an government initiative to customize DND activation will benefit many SMS advertisement companies and Small scale business.