Untapped Market of Beverage Industry- Goli Soda Stratergy

Goli soda/Banta soda Industry in India is an fragmented industry which is popular with its chilling and soothing experiencing, much popular with middle class and lower middle class family very few are able to position themselves unique. In few place, soda act as a Hajmola. India need this soda industry. But few problem have affected the brand of soda industry badly. This isn’t done by MNC cola companies but by the Goli Industry themselves.

1.      Hygiene: Any person who tend to eat/ drink see hygiene. Asking a question to himself, “How safe is it?”. My dad always scold me when I have goli soda the most prominent reason he give is water and Ice. The water used in the soda manufacturing isn’t a mineral water. And our generations aren’t that strong with our immune system.  Coming up to ice, we have witnessed many local reporters, reporting on the quality of Ice and usage of ice from medical hospital and so on. When its ice! Everyone is scared off.  

2.      Product: These sodas are mainly sold on roads and footpath normally on hand pulled crafts who don’t have a specific place which is a key ingredient of 4P’s marketing. Coming up to product, every soda is same with taste and very less verities are available. The flavors used aren’t homemade but bought on a glossary store nearby. They also fail in standardizing the product because, the lemon they use aren’t yellow all the time and the salt and masala they use do very time to time.

3.      Substitutes: I never consider a cola drink to be a substitute. But products like nimbozz, minute made,7up, sprite are one of them. The availability of soda masalas in packets have a great impact on this market because it’s safe to do it in home. Every mineral water plant are trying to come up with a soda bottling unit, once soda used to be sold on BAR’s but they are now successful reaching every single breakry, small glossary shops and cold drinks  store.

Untapped market of Beverage Industry

Many beverage company are trying to fill the demad of a goli soda with the help of brands. But they haven’t tried the jalgeera which is a famous Hajmola. Many people desire to have a soda but find difficult to find soda or masala or sometimes a right quantity of masala. 

ವಿನೂತನ ಮಾದರಿಯ ಜಾಹೀರಾತು ತಂತ್ರ

                     

                        

              ಇಂದಿನ ತಾಂತ್ರಿಕ ಜಗತ್ತಿನಲ್ಲಿ ಜಾಹೀರಾತುಗಳದ್ದೇ ಕಾರುಬಾರು. ಪ್ರತಿ ದಿನವೂ ನಾವೂ ಅನೇಕ ಜಾಹೀರಾತುಗಳನ್ನು ವ್ರತ್ತಪತ್ರಿಕೆಗಳ್ಳಲ್ಲಿ, ದೂರದರ್ಶನದಲ್ಲಿ, ಅಂತರ್ಜಾಲದಲ್ಲಿ, ಕಾಣಬಹುದು. ಇದರಿಂದ ಉದ್ಯಮಗಳು ಸಾಕಷ್ಟು ಪ್ರಮಾಣದಲ್ಲಿ ಬೆಳೆಯಲು ಸಹ ಕಾರಣೀಭೂತವಾಗಿದೆ. ಈ ಜಾಹೀರಾತುಗಳು ಇಷ್ಟೊಂದು ಪರಿಣಾಮಕಾರಿಯಾಗಿ ಬೆಳೆಯಲು ಉದ್ಯಮಗಳು ಸಾಕಷ್ಟು ಹಣವನ್ನು ವ್ಯಯಿಸುತ್ತಿವೆ. ಜನರ ಗಮನ ಸೆಳೆಯಲು ಉದ್ಯಮಗಳು ಪ್ರಖ್ಯಾತಿ ಹೊಂದಿದ ವ್ಯಕ್ತಿಗಳನ್ನು ರಾಯಭಾರಿಯನ್ನಾಗಿ ಬಳಸಿಕೊಳ್ಳುತ್ತಿದೆ. ಇದಕ್ಕೆ ತಕ್ಕ ವರಮಾನ ಅವರಿಗೆ ನೀಡಲೇ ಬೇಕಾಗುತ್ತದೆ. 

                     ಇಂದಿನ ಬದಲಾವಣೆ ಯುಗದಲ್ಲಿ ಪುರಾತನ ಜಾಹೀರಾತುಗಳು ಮಾಯವಾಗಿ ವಿನೂತನ ತಂತ್ರದ ಜಾಹೀರಾತುಗಳು ಬರುವ ಪ್ರಯತ್ನದಲ್ಲಿ ಬಹುಮುಖಿಯಾಗಿ ಕಾರ್ಯನಿರ್ವಹಿಸುವ ದೊಡ್ಡ ದೊಡ್ಡ ಉದ್ಯಮಗಳು ಡಿಜಿಟಲ್ ತಂತ್ರಾಂಶಗಳನ್ನು ಬಳಸುತ್ತಿದೆ. ಆದರೆ ಪ್ರತಿಯಾಗಿ ಮತ್ತು ಪೂರಕವಾಗಿ ಇಂದಿನ ಕಾಲಕ್ಕೆ ತಕ್ಕಂತೆ ಕಾಲೇಜು ತಾಣಗಳಲ್ಲಿ ಮತ್ತು ಕಾಲೇಜಿನ ಖಾಲಿ ಗೋಡೆಗಳು,ತರಗತಿ,ವಾಹನನಿಲ್ದಾಣ,ಉಪಹಾರಮಂದಿರ,ದಾರಿದೀಪ, ಕಸದಡಬ್ಬಿ, ಮುಂತಾದ ಕಡೆಗಳಲ್ಲಿ ಸಮರ್ಪಕವಾಗಿ ಕಾಣುವಂತೆ ವಿನೂತನ ಮಾದರಿಯಲ್ಲಿಯೂ ಸಹ ಪ್ರದರ್ಶಿಸಬಹುದು. ಈ ಜಾಹೀರಾತುಗಳು ಸ್ಥಳೀಯ ವಿದ್ಯಾರ್ಥಿಗಳಲ್ಲದೇ, ಅಂದರೆ ವಿದೇಶಿ ವಿದ್ಯಾರ್ಥಿಗಳಿಗೂ ಸಹ ಒಂದು ರೀತಿಯ ತಿಳುವಳಿಕೆಯಾಗಿರುತ್ತದೆ. ಅವರು ಈ ಜಾಹೀರಾತುಗಳನ್ನು ಕಾಲೇಜಿನಲ್ಲಿಯೇ ವೀಕ್ಷಿಸಿದಲ್ಲಿ ಅವರಿಗೂ ಸಹ ಅದರ ಸಂಪರ್ಕ ಉಂಟಾಗುತ್ತದೆ. ಅಲ್ಲದೇ,ಅವರ ಇಚ್ಚಾನುಸಾರ ಕೊಳ್ಳುವಿಕೆಯಲ್ಲಿ ಪ್ರಮುಖ ಪಾತ್ರವಹಿಸುತ್ತದೆ. 

                        ಜಾಹೀರಾತಿನ ಈ ಹೊಸ ತಂತ್ರವನ್ನು ತರುವಲ್ಲಿ ಬಿಸಿನೆಸ್ ಮ್ಯಾನೇಜ್ಮೆಂಟ್ ಕಾಲೇಜುಗಳು ಎಷ್ಟು ಸಫಲವಾಗುತ್ತವೋ ಇಲ್ಲವೋ ಎಂದು ಕಾದು ನೋಡಬೇಕಾಗಿದೆ

A View on SMS Advertisement market in India

The greatest misunderstanding of Advertising is “Its Costly”. For a movement, even I have to admit this truth. But there are few cheap advertising available in market. One such advertisement is SMS advertisement. Easy, Quick and personal isn’t it?

Indian SMS ad market is lacking with technology and lack of integration. An SMS ad Market had failed to understand integrated web marketing: An facebook give an advertisement of Snapdeal and flipkart that you have recently had a look.

Problem with Indian SMS Ad market

Before understanding what have to be done. We have to look at what was wrong with SMS ad in Indian market.

After introduction of tele-marketing had very few technology as compared to today, which forced them to go with “Shotgun Strategy” (or non-target advertisement) even a lean person was asked to buy a sauna belt with attractive offers which resulted in increase in number of DND activation.

This have eventually spoiled the SMS ad market. Today Web marketing information is so critical hardly More than 70% of my contact list have this activation. Which is making companies critical to function today. By DND the SMS ad market have a limited reach.

Few advantages of SMS Advertisements

1.      It's quick- can be sent within no seconds

2.      It's cheap- compared to any other form of advertising it is cheap

3.      It's interactive- Here a person can interact with the company.

SMS Advertisement market is having a less scope but an government initiative to customize DND activation will benefit many SMS advertisement companies and Small scale business.