An Competitive Analysis of Nokia Lumia 2520

It is the world of marketing; one product gets its life and a product get its end. The cycle continuous till the end demand. Innovation happens so as product develop from time to time. Here we have product worth describing, a product that have a guts that can change the world.

It is a “do or die” match for companies like Blackberry and Nokia to diversify or to stay in the market competing with new market leaders like Apple, Samsung and Micromax in India. It is a tough competition now; it is recently that Nokia came up with a new RT Tablet called Nokia Lumia 2520. The tablet is standing as new competitor for all tabs in market. 

It is a late market entry for Nokia to release tablets.  Yet, after Microsoft accusation Nokia 2520 is the product with its Unique Selling Point. Yes, this product has guts the change the experience of tablets and can replace notepads. We have to agree that Nokia is coming up with a new innovate solution and user friendly applications. But, far from android apps; Apps are fun and everyone has its own taste.  

We have something to learn from Orkut and Facebook. Orkut used to be one of the famous Social Network in India but soon failed due to the lack of user friendliness. Same here, people left Nokia because of only one reason that is a sudden rush of android. We won’t see what went Wong, we see what can be done. Even after drastic change, it was not possible for Orkut to get their own users back. A customer lost is lost, turnaround is difficult.

What change, I am speaking off?

Today, Tab has done a large implication on Notepads.  A laptop is a substitute of Desktop/CPU, a Notepad is a substitute of Laptop and a tab is a substitute of notepad. Nokia Lumia is capable of changing this chain of taught. When you find a tablet as a substitute of notepad, you find it hard type and operate like laptop. With the help of RT, Nokia is trying to bring a new experience which an tablet lack with.

The advantage of Nokia Lumia 2520 as shown in the video above it has screaming fast processor, multitasking is easy, the camera is wonderful. But this new tab also have couple of disadvantage along with it which is making less compatible against other tab.  It is not having a flash light as Samsung Galaxy note. It also has a major price competitor Nexus 10, why do we discard Appleipad Air with its brand.

According to me this product is a basic product and need couple of added feature along with it like: flash, phone connectivity, storage like Samsung Note;  pixel density, weight & price like Google Nexus 10.

Then what is the next Nokia Lumia, I am looking for?

I am looking for a synergistic product, an product which act as a tablet, pc and a phone. And nokia has everything to do it. 

   

    

The new HSBC's Ad campaign and Forex trading

Brazilian inflation is currently running at 6.59%, which is above the ceiling of the country's 2.5%-to-6.5% target inflation range. The 12-month inflation rate has been creeping higher since the beginning of the year, led by stubborn food and fuel prices. Inflation ended 2012 at 5.84%.

Brazil's economy expanded by just 0.9% in 2012 after disappointing growth of 2.7% the previous year. Most economists are forecasting growth of about 3.0% in 2013, but only if exports pick up and both consumer and business confidence remain firm.

On April 17^th , the central bank's monetary policy committee voted to raise its SELIC base interest rate a quarter point to 7.5%. Six members voted for the increase while two cast ballots for keeping the rate stable. Central bank to remain cautious in coming decisions, Bank says monetary policy to be "especially vigilant", Bank director comments raise possibility of steeper hikes.

How a Base Rate will boost Forex trading?

Interest rates directly influence the demand for currencies in two ways. Firstly, they provide an actual demand for the currency in the knowledge that the worlds largest investors, such as countries and banks, will look for the highest rate of return on their investment with the lowest risk. Interest rates therefore determine how attractive a currency appears to these investors and by increasing or decreasing the base rate of interest this can be achieved. In the same way as holding money in a regular bank account these investors need to purchase the currency in order to gain the preferential interest rate. Therefore, raising the base rate even only very fractionally results in an increase in demand for that currency which is instantly reflected in the value between forex pairs.

HSBC’s new ad campaign

The new lemon ads Lemonade and Lemon Grove is about to bring some boost for HSBC.The video starts with the all-American summer image of a kid earning some pocket money from her home-made lemonade stand. Suddenly trouble arises when her latest customer doesn’t have any American change. Not to worry, turns out not only does our littelest businesswoman cover all major currencies, she also speaks Cantonese. Cue a bus full of new customers and an emerging local lemonade monopoly for international customers. 

The new ads shown by HSBC where a little girl setting up a multinational lemonade stands by accepting different foreign currencies. The track is a specially recorded cover version by the Soundtree music production company of Thank Heaven for Little Girls, which was originally recorded by Maurice Chevalier for the 1958 movie Gigi.

 Source:

http://online.wsj.com/article/SB10001424127887323309604578429470230144226.html?mod=googlenews_wsj 

http://www.newstatesman.com/business/2013/04/adgenda-lemonade-ads-are-smart-move-hsbc

Hyundai Motor suicide ad draws ire for South Korean company

South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.

Hyundai ix35

It was an European unit of Innocean Worldwide Corp, an in-house advertising firm that is 40 per cent owned by Chung Sung-yi, a daughter of Hyundai Motor Group chairman Chung Mong-koo.

Both the companies said they "deeply and sincerely apologize for any offense or distress" that the posting of the "viral film", aimed at a European audience, may have caused.

What was wrong with the advertisement?

The advertise blunder created by hydrogen-powered car ix35 featured a middle-aged man attempting to commit suicide by sitting in his car with a hose connected to its exhaust pipe feeding into the car's interior. Yet he was not able to kill himself  because the car had "100 per cent water emissions," according to the advert.

Is Hyundai the only culprit standing?

Hyundai is not the only carmaker to have run into trouble over its advertisements. Last month, U.S. automaker Ford Motor Co came under fire for sexist adverts in India, prompting an apology from Ford India and the dismissal of employees at an Indian unit of advertising group WPP.

Click Here tho view the Video Advt

Whatsapp the new generation or a boon?

Is your business is selling products to any other company, is your company into B2B sales, is your company looking for a good promotional strategy, is your company looking for rapid sales tool. The best source to do it is by “Social Networks”. Yes they are the one which is driving market crazy. Almost all the major brands are available on these networking sites. The social networking has become not only a mode to connect people but to tool for connecting people to its favourite brands.

To support this  Social Media Benchmarking Report  had come up with true statistical data saying Twitter and likedin the best source for marketing. The success for traffic to websites and not number of followers which was second. Though this was a B2B survey, lead generation was not a priority and was listed fourth. More marketers are using monitoring tools, but many still appear to be swimming without mapped direction.

But as brand parity is all about influencing “whatapp” can be the next on your list. Why not? WhatsApp is now bigger than Twitter with 200 million monthly active users. The company daily processes eight billion inbound messages and twelve billion outbound. Isn’t it impressing? Isn’t it he best tool for promoting your brand?

But the hurdle is by the whatapp itself the CEO of Whatsapp Jan Koum clearly deny advertisement policy “We do have a manifesto opposing advertising. We're proud of that. Who likes advertising? We’re so bombarded with ads so much in our daily lives and we felt that smartphones aren’t the place for that. Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don’t want to be interrupted by ads when you’re chatting with your loved ones.”

But according to  PLC whatsapp is into growth stage and it is the best time to get into profit rather than waiting  for revenue model. As there are lack of competitors the company need to think on their advertisement plan.