About the authors

We are Bharat Varadi  and Sangamesh.K.S currently doing our MBA. We hold a great interest in Marketing so we started this blog called Brand Parity.

Basically, Brand Parity  Means the perception of the customers that some brands are equivalent. This means that shoppers will purchase within a group of accepted brands rather than choosing one specific brand. When brand parity is present, quality is often not a major concern because consumers believe that only minor quality differences exist.

 Hear we will explain how a company place a strategy to influence a buy their products.