The new HSBC's Ad campaign and Forex trading

Brazilian inflation is currently running at 6.59%, which is above the ceiling of the country's 2.5%-to-6.5% target inflation range. The 12-month inflation rate has been creeping higher since the beginning of the year, led by stubborn food and fuel prices. Inflation ended 2012 at 5.84%.

Brazil's economy expanded by just 0.9% in 2012 after disappointing growth of 2.7% the previous year. Most economists are forecasting growth of about 3.0% in 2013, but only if exports pick up and both consumer and business confidence remain firm.

On April 17^th , the central bank's monetary policy committee voted to raise its SELIC base interest rate a quarter point to 7.5%. Six members voted for the increase while two cast ballots for keeping the rate stable. Central bank to remain cautious in coming decisions, Bank says monetary policy to be "especially vigilant", Bank director comments raise possibility of steeper hikes.

How a Base Rate will boost Forex trading?

Interest rates directly influence the demand for currencies in two ways. Firstly, they provide an actual demand for the currency in the knowledge that the worlds largest investors, such as countries and banks, will look for the highest rate of return on their investment with the lowest risk. Interest rates therefore determine how attractive a currency appears to these investors and by increasing or decreasing the base rate of interest this can be achieved. In the same way as holding money in a regular bank account these investors need to purchase the currency in order to gain the preferential interest rate. Therefore, raising the base rate even only very fractionally results in an increase in demand for that currency which is instantly reflected in the value between forex pairs.

HSBC’s new ad campaign

The new lemon ads Lemonade and Lemon Grove is about to bring some boost for HSBC.The video starts with the all-American summer image of a kid earning some pocket money from her home-made lemonade stand. Suddenly trouble arises when her latest customer doesn’t have any American change. Not to worry, turns out not only does our littelest businesswoman cover all major currencies, she also speaks Cantonese. Cue a bus full of new customers and an emerging local lemonade monopoly for international customers. 

The new ads shown by HSBC where a little girl setting up a multinational lemonade stands by accepting different foreign currencies. The track is a specially recorded cover version by the Soundtree music production company of Thank Heaven for Little Girls, which was originally recorded by Maurice Chevalier for the 1958 movie Gigi.

 Source:

http://online.wsj.com/article/SB10001424127887323309604578429470230144226.html?mod=googlenews_wsj 

http://www.newstatesman.com/business/2013/04/adgenda-lemonade-ads-are-smart-move-hsbc

Hyundai Motor suicide ad draws ire for South Korean company

South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.

Hyundai ix35

It was an European unit of Innocean Worldwide Corp, an in-house advertising firm that is 40 per cent owned by Chung Sung-yi, a daughter of Hyundai Motor Group chairman Chung Mong-koo.

Both the companies said they "deeply and sincerely apologize for any offense or distress" that the posting of the "viral film", aimed at a European audience, may have caused.

What was wrong with the advertisement?

The advertise blunder created by hydrogen-powered car ix35 featured a middle-aged man attempting to commit suicide by sitting in his car with a hose connected to its exhaust pipe feeding into the car's interior. Yet he was not able to kill himself  because the car had "100 per cent water emissions," according to the advert.

Is Hyundai the only culprit standing?

Hyundai is not the only carmaker to have run into trouble over its advertisements. Last month, U.S. automaker Ford Motor Co came under fire for sexist adverts in India, prompting an apology from Ford India and the dismissal of employees at an Indian unit of advertising group WPP.

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Whatsapp the new generation or a boon?

Is your business is selling products to any other company, is your company into B2B sales, is your company looking for a good promotional strategy, is your company looking for rapid sales tool. The best source to do it is by “Social Networks”. Yes they are the one which is driving market crazy. Almost all the major brands are available on these networking sites. The social networking has become not only a mode to connect people but to tool for connecting people to its favourite brands.

To support this  Social Media Benchmarking Report  had come up with true statistical data saying Twitter and likedin the best source for marketing. The success for traffic to websites and not number of followers which was second. Though this was a B2B survey, lead generation was not a priority and was listed fourth. More marketers are using monitoring tools, but many still appear to be swimming without mapped direction.

But as brand parity is all about influencing “whatapp” can be the next on your list. Why not? WhatsApp is now bigger than Twitter with 200 million monthly active users. The company daily processes eight billion inbound messages and twelve billion outbound. Isn’t it impressing? Isn’t it he best tool for promoting your brand?

But the hurdle is by the whatapp itself the CEO of Whatsapp Jan Koum clearly deny advertisement policy “We do have a manifesto opposing advertising. We're proud of that. Who likes advertising? We’re so bombarded with ads so much in our daily lives and we felt that smartphones aren’t the place for that. Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don’t want to be interrupted by ads when you’re chatting with your loved ones.”

But according to  PLC whatsapp is into growth stage and it is the best time to get into profit rather than waiting  for revenue model. As there are lack of competitors the company need to think on their advertisement plan.