South Korean automaker
Hyundai Motor Co has been forced to apologise for an advertisement that sought
to promote the zero carbon emissions of one of its cars by featuring a man
failing to commit suicide using a hose attached to the exhaust.
Hyundai ix35
It was an European unit of Innocean Worldwide Corp, an in-house advertising firm
that is 40 per cent owned by Chung Sung-yi, a daughter of Hyundai Motor Group
chairman Chung Mong-koo.
Both the companies said
they "deeply and sincerely apologize for any offense or distress"
that the posting of the "viral film", aimed at a European audience,
may have caused.
What was wrong with the advertisement?
The advertise blunder
created by hydrogen-powered car ix35 featured a middle-aged man attempting to
commit suicide by sitting in his car with a hose connected to its exhaust pipe
feeding into the car's interior. Yet he was not able to kill himself because the car had "100 per cent water
emissions," according to the advert.
Is Hyundai the only culprit standing?
Hyundai is not the only
carmaker to have run into trouble over its advertisements. Last month, U.S.
automaker Ford Motor Co came under fire for sexist adverts in India, prompting
an apology from Ford India and the dismissal of employees at an Indian unit of
advertising group WPP.
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