An Competitive Analysis of Nokia Lumia 2520

It is the world of marketing; one product gets its life and a product get its end. The cycle continuous till the end demand. Innovation happens so as product develop from time to time. Here we have product worth describing, a product that have a guts that can change the world.

It is a “do or die” match for companies like Blackberry and Nokia to diversify or to stay in the market competing with new market leaders like Apple, Samsung and Micromax in India. It is a tough competition now; it is recently that Nokia came up with a new RT Tablet called Nokia Lumia 2520. The tablet is standing as new competitor for all tabs in market. 

It is a late market entry for Nokia to release tablets.  Yet, after Microsoft accusation Nokia 2520 is the product with its Unique Selling Point. Yes, this product has guts the change the experience of tablets and can replace notepads. We have to agree that Nokia is coming up with a new innovate solution and user friendly applications. But, far from android apps; Apps are fun and everyone has its own taste.  

We have something to learn from Orkut and Facebook. Orkut used to be one of the famous Social Network in India but soon failed due to the lack of user friendliness. Same here, people left Nokia because of only one reason that is a sudden rush of android. We won’t see what went Wong, we see what can be done. Even after drastic change, it was not possible for Orkut to get their own users back. A customer lost is lost, turnaround is difficult.

What change, I am speaking off?

Today, Tab has done a large implication on Notepads.  A laptop is a substitute of Desktop/CPU, a Notepad is a substitute of Laptop and a tab is a substitute of notepad. Nokia Lumia is capable of changing this chain of taught. When you find a tablet as a substitute of notepad, you find it hard type and operate like laptop. With the help of RT, Nokia is trying to bring a new experience which an tablet lack with.

The advantage of Nokia Lumia 2520 as shown in the video above it has screaming fast processor, multitasking is easy, the camera is wonderful. But this new tab also have couple of disadvantage along with it which is making less compatible against other tab.  It is not having a flash light as Samsung Galaxy note. It also has a major price competitor Nexus 10, why do we discard Appleipad Air with its brand.

According to me this product is a basic product and need couple of added feature along with it like: flash, phone connectivity, storage like Samsung Note;  pixel density, weight & price like Google Nexus 10.

Then what is the next Nokia Lumia, I am looking for?

I am looking for a synergistic product, an product which act as a tablet, pc and a phone. And nokia has everything to do it.