Brand Parity means the perception of the customers that some brands are equivalent. This means that shoppers will purchase within a group of accepted brands rather than choosing one specific brand. When brand parity is present, quality is often not a major concern because consumers believe that only minor quality differences exist.
Hear I will explain how a company place a strategy to influence a buy their products...
ಇಂದಿನ ತಾಂತ್ರಿಕ ಜಗತ್ತಿನಲ್ಲಿ ಜಾಹೀರಾತುಗಳದ್ದೇ ಕಾರುಬಾರು. ಪ್ರತಿ ದಿನವೂ ನಾವೂ ಅನೇಕ ಜಾಹೀರಾತುಗಳನ್ನು ವ್ರತ್ತಪತ್ರಿಕೆಗಳ್ಳಲ್ಲಿ, ದೂರದರ್ಶನದಲ್ಲಿ, ಅಂತರ್ಜಾಲದಲ್ಲಿ, ಕಾಣಬಹುದು. ಇದರಿಂದ ಉದ್ಯಮಗಳು ಸಾಕಷ್ಟು ಪ್ರಮಾಣದಲ್ಲಿ ಬೆಳೆಯಲು ಸಹ ಕಾರಣೀಭೂತವಾಗಿದೆ. ಈ ಜಾಹೀರಾತುಗಳು ಇಷ್ಟೊಂದು ಪರಿಣಾಮಕಾರಿಯಾಗಿ ಬೆಳೆಯಲು ಉದ್ಯಮಗಳು ಸಾಕಷ್ಟು ಹಣವನ್ನು ವ್ಯಯಿಸುತ್ತಿವೆ. ಜನರ ಗಮನ ಸೆಳೆಯಲು ಉದ್ಯಮಗಳು ಪ್ರಖ್ಯಾತಿ ಹೊಂದಿದ ವ್ಯಕ್ತಿಗಳನ್ನು ರಾಯಭಾರಿಯನ್ನಾಗಿ ಬಳಸಿಕೊಳ್ಳುತ್ತಿದೆ. ಇದಕ್ಕೆ ತಕ್ಕ ವರಮಾನ ಅವರಿಗೆ ನೀಡಲೇ ಬೇಕಾಗುತ್ತದೆ.
ಇಂದಿನ ಬದಲಾವಣೆ ಯುಗದಲ್ಲಿ ಪುರಾತನ ಜಾಹೀರಾತುಗಳು ಮಾಯವಾಗಿ ವಿನೂತನ ತಂತ್ರದ ಜಾಹೀರಾತುಗಳು ಬರುವ ಪ್ರಯತ್ನದಲ್ಲಿ ಬಹುಮುಖಿಯಾಗಿ ಕಾರ್ಯನಿರ್ವಹಿಸುವ ದೊಡ್ಡ ದೊಡ್ಡ ಉದ್ಯಮಗಳು ಡಿಜಿಟಲ್ ತಂತ್ರಾಂಶಗಳನ್ನು ಬಳಸುತ್ತಿದೆ. ಆದರೆ ಪ್ರತಿಯಾಗಿ ಮತ್ತು ಪೂರಕವಾಗಿ ಇಂದಿನ ಕಾಲಕ್ಕೆ ತಕ್ಕಂತೆ ಕಾಲೇಜು ತಾಣಗಳಲ್ಲಿ ಮತ್ತು ಕಾಲೇಜಿನ ಖಾಲಿ ಗೋಡೆಗಳು,ತರಗತಿ,ವಾಹನನಿಲ್ದಾಣ,ಉಪಹಾರಮಂದಿರ,ದಾರಿದೀಪ, ಕಸದಡಬ್ಬಿ, ಮುಂತಾದ ಕಡೆಗಳಲ್ಲಿ ಸಮರ್ಪಕವಾಗಿ ಕಾಣುವಂತೆ ವಿನೂತನ ಮಾದರಿಯಲ್ಲಿಯೂ ಸಹ ಪ್ರದರ್ಶಿಸಬಹುದು. ಈ ಜಾಹೀರಾತುಗಳು ಸ್ಥಳೀಯ ವಿದ್ಯಾರ್ಥಿಗಳಲ್ಲದೇ, ಅಂದರೆ ವಿದೇಶಿ ವಿದ್ಯಾರ್ಥಿಗಳಿಗೂ ಸಹ ಒಂದು ರೀತಿಯ ತಿಳುವಳಿಕೆಯಾಗಿರುತ್ತದೆ. ಅವರು ಈ ಜಾಹೀರಾತುಗಳನ್ನು ಕಾಲೇಜಿನಲ್ಲಿಯೇ ವೀಕ್ಷಿಸಿದಲ್ಲಿ ಅವರಿಗೂ ಸಹ ಅದರ ಸಂಪರ್ಕ ಉಂಟಾಗುತ್ತದೆ. ಅಲ್ಲದೇ,ಅವರ ಇಚ್ಚಾನುಸಾರ ಕೊಳ್ಳುವಿಕೆಯಲ್ಲಿ ಪ್ರಮುಖ ಪಾತ್ರವಹಿಸುತ್ತದೆ.
ಜಾಹೀರಾತಿನ ಈ ಹೊಸ ತಂತ್ರವನ್ನು ತರುವಲ್ಲಿ ಬಿಸಿನೆಸ್ ಮ್ಯಾನೇಜ್ಮೆಂಟ್ ಕಾಲೇಜುಗಳು ಎಷ್ಟು ಸಫಲವಾಗುತ್ತವೋ ಇಲ್ಲವೋ ಎಂದು ಕಾದು ನೋಡಬೇಕಾಗಿದೆ
The
greatest misunderstanding of Advertising is “Its Costly”. For a movement, even
I have to admit this truth. But there are few cheap advertising available in
market. One such advertisement is SMS advertisement. Easy, Quick and personal
isn’t it?
Indian
SMS ad market is lacking with technology and lack of integration. An SMS ad
Market had failed to understand integrated web marketing: An facebook give an
advertisement of Snapdeal and flipkart that you have recently had a look.
Problem with Indian SMS Ad market
Before
understanding what have to be done. We have to look at what was wrong with SMS
ad in Indian market.
After introduction
of tele-marketing had very few technology as compared to today, which forced
them to go with “Shotgun Strategy” (or non-target advertisement) even a lean
person was asked to buy a sauna belt with attractive offers which resulted in
increase in number of DND activation.
This
have eventually spoiled the SMS ad market. Today Web marketing information is
so critical hardly More than 70% of my contact list have this activation. Which
is making companies critical to function today. By DND the SMS ad market have a
limited reach.
Few
advantages of SMS Advertisements
1.It's quick- can be sent within
no seconds
2.It's cheap- compared to any
other form of advertising it is cheap
3.It's interactive- Here a
person can interact with the company.
SMS Advertisement market is
having a less scope but an government initiative to customize DND activation
will benefit many SMS advertisement companies and Small scale business.
It is the world of marketing; one product gets its life
and a product get its end. The cycle continuous till the end demand. Innovation
happens so as product develop from time to time. Here we have product worth
describing, a product that have a guts that can change the world.
It is a “do or die” match for companies like
Blackberry and Nokia to diversify or to stay in the market competing with new
market leaders like Apple, Samsung and Micromax in India. It is a tough
competition now; it is recently that Nokia came up with a new RT Tablet called
Nokia Lumia 2520. The tablet is standing as new competitor for all tabs in
market.
It is a late market entry for Nokia to release
tablets. Yet, after Microsoft accusation
Nokia 2520 is the product with its Unique Selling Point. Yes, this product has
guts the change the experience of tablets and can replace notepads. We have to
agree that Nokia is coming up with a new innovate solution and user friendly
applications. But, far from android apps; Apps are fun and everyone has its own
taste.
We have something to learn from Orkut and Facebook.
Orkut used to be one of the famous Social Network in India but soon failed due
to the lack of user friendliness. Same here, people left Nokia because of only one
reason that is a sudden rush of android. We won’t see what went Wong, we see
what can be done. Even after drastic change, it was not possible for Orkut to
get their own users back. A customer lost is lost, turnaround is difficult.
What
change, I am speaking off?
Today, Tab has done a large implication on
Notepads. A laptop is a substitute of
Desktop/CPU, a Notepad is a substitute of Laptop and a tab is a substitute of
notepad. Nokia Lumia is capable of changing this chain of taught. When you find
a tablet as a substitute of notepad, you find it hard type and operate like
laptop. With the help of RT, Nokia is trying to bring a new experience which an
tablet lack with.
The advantage of Nokia Lumia 2520 as shown in the
video above it has screaming fast processor, multitasking is easy, the camera
is wonderful. But this new tab also have couple of disadvantage along with it which
is making less compatible against other tab.
It is not having a flash light as Samsung
Galaxy note. It also has a major price competitor Nexus
10, why do we discard Appleipad Air with its brand.
According to me this product is a basic product and
need couple of added feature along with it like: flash, phone connectivity,
storage like Samsung Note; pixel
density, weight & price like Google Nexus 10.
Then what is the next Nokia Lumia, I am looking for?
I am looking for a synergistic product, an product which
act as a tablet, pc and a phone. And nokia has everything to do it.
Brazilian inflation is currently
running at 6.59%, which is above the ceiling of the country's 2.5%-to-6.5%
target inflation range. The 12-month inflation rate has been creeping higher
since the beginning of the year, led by stubborn food and fuel prices.
Inflation ended 2012 at 5.84%.
Brazil's economy expanded by just
0.9% in 2012 after disappointing growth of 2.7% the previous year. Most
economists are forecasting growth of about 3.0% in 2013, but only if exports
pick up and both consumer and business confidence remain firm.
On April 17th , the
central bank's monetary policy committee voted to raise its SELIC base interest
rate a quarter point to 7.5%. Six members voted for the increase while two cast
ballots for keeping the rate stable. Central bank to remain cautious in
coming decisions, Bank says monetary policy to be "especially
vigilant", Bank director comments raise possibility of steeper hikes.
How a Base Rate will boost Forex trading?
Interest rates directly influence
the demand for currencies in two ways. Firstly, they provide an actual demand
for the currency in the knowledge that the worlds largest investors, such as
countries and banks, will look for the highest rate of return on their
investment with the lowest risk. Interest rates therefore determine how
attractive a currency appears to these investors and by increasing or
decreasing the base rate of interest this can be achieved. In the same way as
holding money in a regular bank account these investors need to purchase the
currency in order to gain the preferential interest rate. Therefore, raising
the base rate even only very fractionally results in an increase in demand for
that currency which is instantly reflected in the value between forex pairs.
HSBC’s new ad campaign
The new lemon ads Lemonade and Lemon Grove is about to bring some boost for HSBC.The video starts with the
all-American summer image of a kid earning some pocket money from her home-made
lemonade stand. Suddenly trouble arises when her latest customer doesn’t have
any American change. Not to worry, turns out not only does our littelest
businesswoman cover all major currencies, she also speaks Cantonese. Cue a bus
full of new customers and an emerging local lemonade monopoly for international
customers.
The new ads shown by HSBC where a
little girl setting up a multinational lemonade stands by accepting different
foreign currencies. The track is a specially recorded cover version by the
Soundtree music production company of Thank Heaven for Little Girls, which was
originally recorded by Maurice Chevalier for the 1958 movie Gigi.
South Korean automaker
Hyundai Motor Co has been forced to apologise for an advertisement that sought
to promote the zero carbon emissions of one of its cars by featuring a man
failing to commit suicide using a hose attached to the exhaust.
Hyundai ix35
It was an European unit of Innocean Worldwide Corp, an in-house advertising firm
that is 40 per cent owned by Chung Sung-yi, a daughter of Hyundai Motor Group
chairman Chung Mong-koo.
Both the companies said
they "deeply and sincerely apologize for any offense or distress"
that the posting of the "viral film", aimed at a European audience,
may have caused.
What was wrong with the advertisement?
The advertise blunder
created by hydrogen-powered car ix35 featured a middle-aged man attempting to
commit suicide by sitting in his car with a hose connected to its exhaust pipe
feeding into the car's interior. Yet he was not able to kill himself because the car had "100 per cent water
emissions," according to the advert.
Is Hyundai the only culprit standing?
Hyundai is not the only
carmaker to have run into trouble over its advertisements. Last month, U.S.
automaker Ford Motor Co came under fire for sexist adverts in India, prompting
an apology from Ford India and the dismissal of employees at an Indian unit of
advertising group WPP.
Is your business is selling products to any other company,
is your company into B2B sales, is your company looking for a good promotional strategy,
is your company looking for rapid sales tool. The best source to do it is by “Social
Networks”. Yes they are the one which is driving market crazy. Almost all the
major brands are available on these networking sites. The social networking has
become not only a mode to connect people but to tool for connecting people to
its favourite brands.
To support this Social
Media Benchmarking Report had come
up with true statistical data saying Twitter and likedin the best source for marketing.
The success for traffic to websites and not number of followers which was
second. Though this was a B2B survey, lead generation was not a priority and
was listed fourth. More marketers are using monitoring tools, but many still
appear to be swimming without mapped direction.
But as brand parity is all about influencing “whatapp” can
be the next on your list. Why not? WhatsApp is now bigger than Twitter with 200
million monthly active users. The company daily processes eight billion inbound
messages and twelve billion outbound. Isn’t it impressing? Isn’t it he best
tool for promoting your brand?
But the hurdle is by the whatapp itself the CEO of Whatsapp
Jan Koum clearly deny advertisement policy “We do have a manifesto opposing
advertising. We're proud of that. Who likes advertising? We’re so bombarded
with ads so much in our daily lives and we felt that smartphones aren’t the
place for that. Our phones are so intimately connected to us, to our lives.
Putting advertising on a device like that is a bad idea. You don’t want to be
interrupted by ads when you’re chatting with your loved ones.”
But according to PLC
whatsapp is into growth stage and it is the best time to get into profit
rather than waiting for revenue model.
As there are lack of competitors the company need to think on their advertisement
plan.
