Untapped Market of Beverage Industry- Goli Soda Stratergy

Goli soda/Banta soda Industry in India is an fragmented industry which is popular with its chilling and soothing experiencing, much popular with middle class and lower middle class family very few are able to position themselves unique. In few place, soda act as a Hajmola. India need this soda industry. But few problem have affected the brand of soda industry badly. This isn’t done by MNC cola companies but by the Goli Industry themselves.

1.      Hygiene: Any person who tend to eat/ drink see hygiene. Asking a question to himself, “How safe is it?”. My dad always scold me when I have goli soda the most prominent reason he give is water and Ice. The water used in the soda manufacturing isn’t a mineral water. And our generations aren’t that strong with our immune system.  Coming up to ice, we have witnessed many local reporters, reporting on the quality of Ice and usage of ice from medical hospital and so on. When its ice! Everyone is scared off.  

2.      Product: These sodas are mainly sold on roads and footpath normally on hand pulled crafts who don’t have a specific place which is a key ingredient of 4P’s marketing. Coming up to product, every soda is same with taste and very less verities are available. The flavors used aren’t homemade but bought on a glossary store nearby. They also fail in standardizing the product because, the lemon they use aren’t yellow all the time and the salt and masala they use do very time to time.

3.      Substitutes: I never consider a cola drink to be a substitute. But products like nimbozz, minute made,7up, sprite are one of them. The availability of soda masalas in packets have a great impact on this market because it’s safe to do it in home. Every mineral water plant are trying to come up with a soda bottling unit, once soda used to be sold on BAR’s but they are now successful reaching every single breakry, small glossary shops and cold drinks  store.

Untapped market of Beverage Industry

Many beverage company are trying to fill the demad of a goli soda with the help of brands. But they haven’t tried the jalgeera which is a famous Hajmola. Many people desire to have a soda but find difficult to find soda or masala or sometimes a right quantity of masala. 

A View on SMS Advertisement market in India

The greatest misunderstanding of Advertising is “Its Costly”. For a movement, even I have to admit this truth. But there are few cheap advertising available in market. One such advertisement is SMS advertisement. Easy, Quick and personal isn’t it?

Indian SMS ad market is lacking with technology and lack of integration. An SMS ad Market had failed to understand integrated web marketing: An facebook give an advertisement of Snapdeal and flipkart that you have recently had a look.

Problem with Indian SMS Ad market

Before understanding what have to be done. We have to look at what was wrong with SMS ad in Indian market.

After introduction of tele-marketing had very few technology as compared to today, which forced them to go with “Shotgun Strategy” (or non-target advertisement) even a lean person was asked to buy a sauna belt with attractive offers which resulted in increase in number of DND activation.

This have eventually spoiled the SMS ad market. Today Web marketing information is so critical hardly More than 70% of my contact list have this activation. Which is making companies critical to function today. By DND the SMS ad market have a limited reach.

Few advantages of SMS Advertisements

1.      It's quick- can be sent within no seconds

2.      It's cheap- compared to any other form of advertising it is cheap

3.      It's interactive- Here a person can interact with the company.

SMS Advertisement market is having a less scope but an government initiative to customize DND activation will benefit many SMS advertisement companies and Small scale business.   

The new HSBC's Ad campaign and Forex trading

Brazilian inflation is currently running at 6.59%, which is above the ceiling of the country's 2.5%-to-6.5% target inflation range. The 12-month inflation rate has been creeping higher since the beginning of the year, led by stubborn food and fuel prices. Inflation ended 2012 at 5.84%.

Brazil's economy expanded by just 0.9% in 2012 after disappointing growth of 2.7% the previous year. Most economists are forecasting growth of about 3.0% in 2013, but only if exports pick up and both consumer and business confidence remain firm.

On April 17^th , the central bank's monetary policy committee voted to raise its SELIC base interest rate a quarter point to 7.5%. Six members voted for the increase while two cast ballots for keeping the rate stable. Central bank to remain cautious in coming decisions, Bank says monetary policy to be "especially vigilant", Bank director comments raise possibility of steeper hikes.

How a Base Rate will boost Forex trading?

Interest rates directly influence the demand for currencies in two ways. Firstly, they provide an actual demand for the currency in the knowledge that the worlds largest investors, such as countries and banks, will look for the highest rate of return on their investment with the lowest risk. Interest rates therefore determine how attractive a currency appears to these investors and by increasing or decreasing the base rate of interest this can be achieved. In the same way as holding money in a regular bank account these investors need to purchase the currency in order to gain the preferential interest rate. Therefore, raising the base rate even only very fractionally results in an increase in demand for that currency which is instantly reflected in the value between forex pairs.

HSBC’s new ad campaign

The new lemon ads Lemonade and Lemon Grove is about to bring some boost for HSBC.The video starts with the all-American summer image of a kid earning some pocket money from her home-made lemonade stand. Suddenly trouble arises when her latest customer doesn’t have any American change. Not to worry, turns out not only does our littelest businesswoman cover all major currencies, she also speaks Cantonese. Cue a bus full of new customers and an emerging local lemonade monopoly for international customers. 

The new ads shown by HSBC where a little girl setting up a multinational lemonade stands by accepting different foreign currencies. The track is a specially recorded cover version by the Soundtree music production company of Thank Heaven for Little Girls, which was originally recorded by Maurice Chevalier for the 1958 movie Gigi.

 Source:

http://online.wsj.com/article/SB10001424127887323309604578429470230144226.html?mod=googlenews_wsj 

http://www.newstatesman.com/business/2013/04/adgenda-lemonade-ads-are-smart-move-hsbc

Whatsapp the new generation or a boon?

Is your business is selling products to any other company, is your company into B2B sales, is your company looking for a good promotional strategy, is your company looking for rapid sales tool. The best source to do it is by “Social Networks”. Yes they are the one which is driving market crazy. Almost all the major brands are available on these networking sites. The social networking has become not only a mode to connect people but to tool for connecting people to its favourite brands.

To support this  Social Media Benchmarking Report  had come up with true statistical data saying Twitter and likedin the best source for marketing. The success for traffic to websites and not number of followers which was second. Though this was a B2B survey, lead generation was not a priority and was listed fourth. More marketers are using monitoring tools, but many still appear to be swimming without mapped direction.

But as brand parity is all about influencing “whatapp” can be the next on your list. Why not? WhatsApp is now bigger than Twitter with 200 million monthly active users. The company daily processes eight billion inbound messages and twelve billion outbound. Isn’t it impressing? Isn’t it he best tool for promoting your brand?

But the hurdle is by the whatapp itself the CEO of Whatsapp Jan Koum clearly deny advertisement policy “We do have a manifesto opposing advertising. We're proud of that. Who likes advertising? We’re so bombarded with ads so much in our daily lives and we felt that smartphones aren’t the place for that. Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don’t want to be interrupted by ads when you’re chatting with your loved ones.”

But according to  PLC whatsapp is into growth stage and it is the best time to get into profit rather than waiting  for revenue model. As there are lack of competitors the company need to think on their advertisement plan.