A View on SMS Advertisement market in India

The greatest misunderstanding of Advertising is “Its Costly”. For a movement, even I have to admit this truth. But there are few cheap advertising available in market. One such advertisement is SMS advertisement. Easy, Quick and personal isn’t it?

Indian SMS ad market is lacking with technology and lack of integration. An SMS ad Market had failed to understand integrated web marketing: An facebook give an advertisement of Snapdeal and flipkart that you have recently had a look.

Problem with Indian SMS Ad market

Before understanding what have to be done. We have to look at what was wrong with SMS ad in Indian market.

After introduction of tele-marketing had very few technology as compared to today, which forced them to go with “Shotgun Strategy” (or non-target advertisement) even a lean person was asked to buy a sauna belt with attractive offers which resulted in increase in number of DND activation.

This have eventually spoiled the SMS ad market. Today Web marketing information is so critical hardly More than 70% of my contact list have this activation. Which is making companies critical to function today. By DND the SMS ad market have a limited reach.

Few advantages of SMS Advertisements

1.      It's quick- can be sent within no seconds

2.      It's cheap- compared to any other form of advertising it is cheap

3.      It's interactive- Here a person can interact with the company.

SMS Advertisement market is having a less scope but an government initiative to customize DND activation will benefit many SMS advertisement companies and Small scale business.   

The new HSBC's Ad campaign and Forex trading

Brazilian inflation is currently running at 6.59%, which is above the ceiling of the country's 2.5%-to-6.5% target inflation range. The 12-month inflation rate has been creeping higher since the beginning of the year, led by stubborn food and fuel prices. Inflation ended 2012 at 5.84%.

Brazil's economy expanded by just 0.9% in 2012 after disappointing growth of 2.7% the previous year. Most economists are forecasting growth of about 3.0% in 2013, but only if exports pick up and both consumer and business confidence remain firm.

On April 17^th , the central bank's monetary policy committee voted to raise its SELIC base interest rate a quarter point to 7.5%. Six members voted for the increase while two cast ballots for keeping the rate stable. Central bank to remain cautious in coming decisions, Bank says monetary policy to be "especially vigilant", Bank director comments raise possibility of steeper hikes.

How a Base Rate will boost Forex trading?

Interest rates directly influence the demand for currencies in two ways. Firstly, they provide an actual demand for the currency in the knowledge that the worlds largest investors, such as countries and banks, will look for the highest rate of return on their investment with the lowest risk. Interest rates therefore determine how attractive a currency appears to these investors and by increasing or decreasing the base rate of interest this can be achieved. In the same way as holding money in a regular bank account these investors need to purchase the currency in order to gain the preferential interest rate. Therefore, raising the base rate even only very fractionally results in an increase in demand for that currency which is instantly reflected in the value between forex pairs.

HSBC’s new ad campaign

The new lemon ads Lemonade and Lemon Grove is about to bring some boost for HSBC.The video starts with the all-American summer image of a kid earning some pocket money from her home-made lemonade stand. Suddenly trouble arises when her latest customer doesn’t have any American change. Not to worry, turns out not only does our littelest businesswoman cover all major currencies, she also speaks Cantonese. Cue a bus full of new customers and an emerging local lemonade monopoly for international customers. 

The new ads shown by HSBC where a little girl setting up a multinational lemonade stands by accepting different foreign currencies. The track is a specially recorded cover version by the Soundtree music production company of Thank Heaven for Little Girls, which was originally recorded by Maurice Chevalier for the 1958 movie Gigi.

 Source:

http://online.wsj.com/article/SB10001424127887323309604578429470230144226.html?mod=googlenews_wsj 

http://www.newstatesman.com/business/2013/04/adgenda-lemonade-ads-are-smart-move-hsbc

Hyundai Motor suicide ad draws ire for South Korean company

South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.

Hyundai ix35

It was an European unit of Innocean Worldwide Corp, an in-house advertising firm that is 40 per cent owned by Chung Sung-yi, a daughter of Hyundai Motor Group chairman Chung Mong-koo.

Both the companies said they "deeply and sincerely apologize for any offense or distress" that the posting of the "viral film", aimed at a European audience, may have caused.

What was wrong with the advertisement?

The advertise blunder created by hydrogen-powered car ix35 featured a middle-aged man attempting to commit suicide by sitting in his car with a hose connected to its exhaust pipe feeding into the car's interior. Yet he was not able to kill himself  because the car had "100 per cent water emissions," according to the advert.

Is Hyundai the only culprit standing?

Hyundai is not the only carmaker to have run into trouble over its advertisements. Last month, U.S. automaker Ford Motor Co came under fire for sexist adverts in India, prompting an apology from Ford India and the dismissal of employees at an Indian unit of advertising group WPP.

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