Whatsapp the new generation or a boon?

Is your business is selling products to any other company, is your company into B2B sales, is your company looking for a good promotional strategy, is your company looking for rapid sales tool. The best source to do it is by “Social Networks”. Yes they are the one which is driving market crazy. Almost all the major brands are available on these networking sites. The social networking has become not only a mode to connect people but to tool for connecting people to its favourite brands.

To support this  Social Media Benchmarking Report  had come up with true statistical data saying Twitter and likedin the best source for marketing. The success for traffic to websites and not number of followers which was second. Though this was a B2B survey, lead generation was not a priority and was listed fourth. More marketers are using monitoring tools, but many still appear to be swimming without mapped direction.

But as brand parity is all about influencing “whatapp” can be the next on your list. Why not? WhatsApp is now bigger than Twitter with 200 million monthly active users. The company daily processes eight billion inbound messages and twelve billion outbound. Isn’t it impressing? Isn’t it he best tool for promoting your brand?

But the hurdle is by the whatapp itself the CEO of Whatsapp Jan Koum clearly deny advertisement policy “We do have a manifesto opposing advertising. We're proud of that. Who likes advertising? We’re so bombarded with ads so much in our daily lives and we felt that smartphones aren’t the place for that. Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don’t want to be interrupted by ads when you’re chatting with your loved ones.”

But according to  PLC whatsapp is into growth stage and it is the best time to get into profit rather than waiting  for revenue model. As there are lack of competitors the company need to think on their advertisement plan.