BRAND PARITY

Brand Parity means the perception of the customers that some brands are equivalent. This means that shoppers will purchase within a group of accepted brands rather than choosing one specific brand. When brand parity is present, quality is often not a major concern because consumers believe that only minor quality differences exist. Hear I will explain how a company place a strategy to influence a buy their products...

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Saturday, 11 May 2013


Posted by BHARAT VARADI at 11:36 No comments:
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